Wharton Behavioral Lab

Mission Statement

The Wharton Behavioral Laboratory (WBL) provides a variety of services that support data collection for behavioral research on business-related topics. The primary goal is to enhance the research productivity of Wharton faculty by minimizing the operational costs, both time and money, of conducting research. The primary services provided are maintaining and updating facilities, substantial participant pools, and efficient staffing for a state-of-the-art experimental research laboratory that will be a shared asset for all faculty and students doing behavioral research. It contributes to Wharton’s reputation for excellence in academic research and enhance our ability to attract and retain the very best scholars.

Information for Prospective WBL Panel Members

The WBL operates two lab locations JMHH F82 and SHDH 112. Members of the WBL panel are mainly Penn students, but also include staff and members of the community. Each session lasts 30 to 60 minutes. During a session panel members may complete questionnaires, participate in online experiments, or interact in groups. Payment for each session is usually $10, but may exceed that amount for studies in which payment depends on performance in some way. Members report that most of the studies are interesting. By joining the panel, however, you are agreeing to do your honest best on every task, regardless of how interesting or boring it is to you personally. Members can only participate once in each session. Each lab begins a new session every week. Most sessions can use all panel members, but some sessions need specific groups (e.g., women only) or must exclude members who have participated in very similar studies in the past.

If you do not have an account yet, please Sign-up to Particpate.

Information for Wharton Researchers

If your research project requires data collection in our on-campus laboratories, please contact SaraRose Christodoulou. If your research project requires data collection from off-campus sources (e.g., online samples, personal interviews, etc.), please contact Kate Kelley.


The Wharton Behavioral Lab was officially launched in 2005. The Faculty Director is J. Wesley Hutchinson, the Stephen J. Heyman Professor of Marketing at The Wharton School. The Senior On-Campus Research Coordinator is SaraRose Christodoulou. The Senior Off-Campus Research Coordinator is Kate Kelley.